Latino Community
According to the 2005 U.S. Census of Oregon’s 3.6 million inhabitants, 9.9 percent (353,433 individuals) identified themselves as Latino(a). Forty-three percent of individuals identifying as Latino live in the tri-county area comprising the Portland metropolitan area (Multnomah, Clackamas and Washington Counties).
Tobacco’s annual toll on the Latino population in Oregon
50 Latinos(as) die from tobacco use.
977 Latinos(as) suffer from a serious illness caused by tobacco use.
$7.9 million is spent on medical care for Latinos(as) for tobacco-related illnesses.
$7.9 million in productivity is lost due to tobacco-related deaths.
For a full report see, Oregon Tobacco Prevention and Education Program, Latino(a) Data Report – 2007.
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What Were They
SMOKING?
“Realistically, if our Company is to survive and prosper, over the long term, we must get our share of the youth market. In my opinion, this will require new brands tailored to the youth market.”
Claude Teague, Research Scientist, R.J. Reynolds